Introducing ThinkEasy’s New DIY Recruitment Tool
Finding the right participants for B2B research has always been harder than it should be. Traditional DIY platforms make it easy to post your studies, but the people B2B researchers often really want to talk to, like senior executives, decision-makers, and enterprise leaders, aren’t spending their time signing up for lower-paying review platforms or panels.
If you or your boss aren't doing $20 product reviews, your target personas probably aren't either.
Smarter Filters. Sharper Targeting.
Our platform gives researchers access to advanced filters that help pinpoint exactly who they want to reach. You can first narrow your audience by title, seniority, role, function, company size, revenue, and industry, the fundamentals that matter most when designing a focused B2B study.
But we didn’t stop there. Researchers can also target audiences by the tools and technologies they use and formerly used. These include large enterprise software companies like CrowdStrike, Snowflake, and Paychex, as well as customers of smaller companies with disruptive technologies, and everything in between. With customers of over 25,000 tools available for you to survey and interview, your research will surely start off on the right foot. This is all before any screening questions are even introduced... Then comes the AI built off decades of research projects, surveys, and customer feedback.
Whether you’re validating a product or idea, getting into the mind of a buyer, or running competitive analysis, ThinkEasy makes finding the right professionals fast and precise.
Built for Professionals Who Don’t Do “Sign-Ups”
The reality is simple: most executives and senior professionals don’t want to create profiles on dozens of platforms or fill out endless screeners. They do, however, take expert calls with companies like GLG, Zintro, AlphaSights, often for hundreds or even thousands of dollars an hour. Even for $500 per hour, the hoops they need to jump through for every call have executives thinking twice before participating in these high-paying projects.
In a recent survey we ran with enterprise executives, 96% said they don't feel the current status quo of screening respects their time. 75% said they've become "Extremely Selective" when it comes to which projects they will respond to. ThinkEasy was built to bridge that gap. Give researchers amazing participants and respect every second of the participants' time.
Verified and Invite-Only
Every participant on ThinkEasy is verified and is backed by our fraud-free guarantee. The platform is invite-only and all participants are from our parent organization, Zintro, ensuring that every professional who joins is qualified, reachable, and real. That verification standard keeps data clean and helps researchers trust the results.
With Great Disruption Comes Great Responsibility
At ThinkEasy, we believe that changing how B2B research works also means remembering participants are regular humans and not commodities. Researchers who choose to skip additional screeners receive large discounts and gain access to a wider, higher-quality pool of participants, professionals whose experience goes far beyond what most platforms can deliver. For those who still prefer to include screening questions, a small fee per question applies, and every cent goes directly to the participants.
It’s a simple principle: if we want the best talent to keep showing up for research, even their time spent screening deserves to be valued. This is our commitment: to create a better research experience and a better participant experience. Because in the end, researchers need participants far more than participants need researchers.
Push vs Pull Methods
Many DIY recruitment platforms use a pull model: you post your study and hope the right people apply (via screening). This implies that participants are waiting to take projects. Platforms can blast emails and texts to drive participation, but at the end of the day, participants still have to log in, find your screener, fill it out, and wait. That process tends to attract the most available, not the most relevant, professionals. Your project most likely gets buried in a sea of other projects.
ThinkEasy flips the model. Using your filters, selections, and AI matching, we push projects straight to verified decision-makers who fit your exact criteria. These are real decision makers, a historically-busy crowd, and ThinkEasy gets your study in front of them instantly, not eventually.
Results That Speak for Themselves
Our proprietary approach doesn’t just sound better, it performs better. On average, we’re seeing 4.5x higher response rates from the same exact individuals who regularly ignore traditional outreach (phone, email, text). By cutting through the noise and reaching them where they actually are with new technology, ThinkEasy helps researchers move faster and connect more effectively.
Try It Yourself
The new DIY recruitment tool is now live for existing and new customers. It’s built for researchers who want to connect with real decision-makers, not just whoever happens to fill out a form.
Get Started Today: https://app.thinkeasy.co/register
